Retailers and resellers are two forms of business partners that have a direct impact on the success of the brand. They can be strategic alignment, product expertise or a network of customers they are committed to your growth and ready to help you meet the needs of your customers.

Retailers are B2C company that purchases wholesalers, distributors or directly http://resellerassociation.com/data-room-software-for-resellers/ from brands to market their products or services to consumers. They could be in the general business of selling items such as shoes (Famous Footwear, Designer Shoe Warehouse), outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers may also specialize in certain industries, such as clothing (Pato’s Closet, Poshmark) or electronics (Best Buy, Target).

Resellers, on the other side, are individuals or businesses who sell their own stock or private label items to the consumer. They are usually skilled negotiators that can find the best suppliers for their product at a low cost and then sell them to consumers for a profit.

This model of business is becoming very popular in the current market, particularly due to the growth of e-commerce platforms. Even brick and mortar companies such as Home Depot Walmart and Target are reselling their products. In addition to these companies there are many online marketplaces that allow individuals to resell their items. This includes Facebook marketplace, Craigslist and even the famous clothing website, Poshmark. Some of these marketplaces may have limitations on the items you can resell.